Helping you CREATE successful online products

What we do?

If you are facing product challenges anywhere from complex user journeys, low conversion on product revenues, to
content management implementation issues, then we should be talking. Whatever be the stage of your products′ journey,
we offer our industry-wide expertise to:

CONCEPTUALIZE - a new product idea for generating revenue

RE-DESIGN - a long serving product to increase your customer base

ENHANCE - an existing product to meet your customer demands

ASSESS - market dynamics to build your product strategy

TRAIN - your team on online product launch process in agile (scrum)

EMBRACE - product management trends to manage change

Online Product Launch Process™

Our 8-step Online Product Launch ProcessTM ensures that you have clarity on the major milestones of your product development lifecycle. This will help you decide which areas need more attention, team inputs and internal/external validation. This process is applicable for both Waterfall & Agile projects, however, we believe that certain types of projects benefit more under a certain methodology.

The best thing is that we can help you anywhere in this product development lifecycle. So, if you are deciding to build a new product, or have already done the foundation work, or revamping an existing product or integrating an existing product to create a new one, our promise to you is that we will bring in our expertise to the table and take your product to the next level you envision.


When you have a new product idea or want to revamp an existing one, we help you to discover ‘What is the product’ - that matches with your vision and has a great ROI. The output you get is a Product Concept Model !

Product Architecture

We will shape your

Product Architecture

Client Feedback

We will analyse your

Client Feedback

Commercial Strategy

We will define your product’s

Commercial Strategy


  • Product Architecture will help you to:

    Map the content and product functional capabilities

    Assess your existing and competitor products

    Build consensus on vision & mission

  • Knowing Clients’ Feedback will ensure:

    You are able to build a client centric product

    You can engage & build rapport with your clients

    You know your clients’ persona and needs

  • A sound Commercial Strategy helps in:

    Understanding product’s pricing & ROI model

    Detailing steps to launch your product

    Defining robust sales, marketing & conversion plan


The capabilities of the product are mapped to how a client would use the product & benefit from it ensuring the interaction is intuitive & seamless. The output you get is a clickable visual wireframe for the product.

Product Architecture

We will map your

Client Journeys

Client Feedback

We will create

Product Wireframes

Commercial Strategy

We will outline high level

Product Backlog


  • You are aware of the various usage Journeys a Client may take that:

    Highlights business process flows that need streamlining

    Shows avenues to cross-sell and up-sell

    Enables you to offer customised content and features

  • You can use the options available on clickable Wireframes to:

    Perform client demo to get feedback on product’s capabilities

    Simulate client’s interaction with product

    Visualise details of your product’s features and content

  • Functional requirements listed in a Product Backlog will help you to:

    Establish relationships between content, functionality and process

    Conduct an early technical feasibility

    Prioritise & estimate the time and cost of product delivery


The visual designs are created for the product along with defining detailed user stories required to build the online product. The output you get is a Product launch roadmap with MVP highlighted.

Product Architecture

We will define your

Product Roadmap

Client Feedback

We will create product's

Visual Designs

Commercial Strategy

We will write detailed

Functional Requirements


  • The Product Roadmap enables you to:

    Share the guideline with your product team

    Prioritise the features & content you want to Go live with

    Visualize the evolution of the product – MVP & beyond

  • The Visual Designs will help you:

    Showcase & validate designs with internal stakeholders

    Baseline a consistent visual style guide for development

    Finalise the product’s visual look & feel

  • The detailed Functional Requirements will allow you to:

    Start product development

    Verify the business rules that drive the content & features

    Estimate time and complexity of product development


A detailed handover & walkthrough of product roadmap, business rules & functional requirements will be given to your in-house or offsite delivery team. The output you get is that your team is equipped to build the product.

Product Architecture

We will provide detailed

Handover & Training to your Delivery team

Client Feedback

We will liaise during

Development & Testing with your Delivery team

Commercial Strategy

We will help you select

3rd Party Delivery Team If you don’t have one


  • After the Handover & Training, your Delivery team will:

    Know the product roadmap and MVP

    Be aware of all features and content requirements

    Understand the customer journeys and business rules

  • When we liaise with your Delivery team, we will help:

    Your Product Manager with product launch

    Any further analysis during the development cycle

    Requirement support and sprint planning

  • If you need to hire a Technical Delivery team, we will:

    Advise you on product launch activities

    Provide a detailed requirements walkthrough to the 3rd party

    Help you find a suitable 3rd party technical delivery team

Product Hub Hob Model

The application of product management principles will differ depending upon the phase of your product and the industry vertical it operates in. In order to provide the best matched solution, we use our Product Hub Hob’s model: CREATE - Based on your product’s current phase in the Product management lifecycle, you could be ‘Conceptualizing’ a product idea, or doing a ‘Re-design’ of a revenue generating old product, or ‘Enhancing’ a product to make next version release.

On the other hand, you could be at a Discovery stage where you just want to ‘Assess’ the market place and form your strategy. Sometimes, you might have a need to ‘Train’ yourself or your team in hands-on product management; or you need your existing team to ‘Embrace’ the product management trends in their day-to-day functioning. In any of these scenarios, we can help you in creating a successful online product for your organization and customers

Twitter Linkedin


2 Hour Workshop


2 Hour Workshop

We come prepared to draw a blueprint of your product idea in a couple of hours

Solution Proposal


Solution Proposal

Based on your needs, we propose a tailored solution covering a mix of: Discover, Design, Define & Deliver phases

Start Project


Start Project

Our team starts to work on your product as per the proposal


We know it's difficult to summarise the business challenge around your existing product or the new product idea you are working upon without knowing how, when or exactly where we could help you.   Just send us your details and the business problem that's troubling you the most today. We will schedule a discussion and help you immediately

Name *

Email *

Company name *

What would you like to discuss? *