Our Research

Blogs are a medium to share our hands-on experience, learnings and research outputs
that we have come across while delivering client projects.

We are in constant search of bringing best-in-class industry standards in the Discover, Design, Define and Deliver
phases of B2B, B2C online products. The purpose of writing these blogs is that these are useful to you in your
workplace so that you read, understand and implement them… to get the desired results.

Blog posts

Client persona - Myth vs. Reality! [for B2B products & services]

(Reading time 5 mins) “When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps.” Confucius Our story: Like every start-up, 80% of our online product management service & training busi...

27 Jul, 2016

Business Drivers: 1st of 7 focus areas for an online product integration

(Reading time: 5 minutes) In my previous article I picked up the live case of the online product merger between Elance & Upwork (leaders in Online Job marketplace). If a product manager asked me a question on ‘Where to start’...

29 Jun, 2016

3 Keys to a Pharmaceutical Competitive Intelligence Product

The landscape of competitive intelligence tools is crowded in the life sciences industry. Niche players keep appearing, but a handful of major players dominate with an "all-in-one" approach to coverage, whether in a single product o...

20 Jun, 2016

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