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How to make customers easily understand regulatory changes that will impact
Banking in the UK is undergoing vast regulatory changes every year. The changes are often technical, difficult to grasp and open to interpretation. The goal was to give clarity to customers online. Here is how we helped one of the UK's leading bank
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One of the oldest and largest banks in the UK were about to change their overdraft process. Being big means every minor change impacts over a million customers. Overdraft customers were about to experience a major change in the way they will be charged overdraft fees and it would impact their current terms with the bank. This meant the customers had to understand the changes and agree to them before a certain cut-off date.
Bank has to ensure customers agree to the changes online before the deadline date
Bank has to communicate with millions of customers quickly
Bank has to explain the changes clearly to the customers online
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